In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app. They pinned comments on their reposted videos containing commercial links, which generated money for them on a cost per action or cost per lead basis. In January 2022, a study showed that scammers were garnering millions of views by pirating popular videos from TikTok and posting them on YouTube Shorts. Shorts was globally released on July 13, 2021. In March 2021, the beta was released in the U.S. Shortly after TikTok was banned in India in September 2020, the YouTube Shorts beta was made available in the country. This early beta was released only to a small number of people. In 2019, as a response to competition from TikTok, YouTube started experimenting with showing vertical videos up to a length of 30 seconds in their own section on the homepage. A video of Endeavour docking at the ISS in a format suitable for YouTube Shorts
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